Magic Johnson Comes Out 'Swinging' in They Call Me Magic Docuseries Magic Johnson Fast Facts | CNN [44] He also joined Wilt Chamberlain and Oscar Robertson as the only NBA players to tally at least 700points, 700rebounds, and 700assists in the same season. [38] His college decision came down to Michigan and Michigan State in East Lansing. Magic Johnson news & latest pictures from Newsweek.com "Obviously, my family's always been in the spotlight," EJ told Out in 2014. Johnson would often help his father on the garbage route, and he was teased by neighborhood children who called him "Garbage Man". "[177] Buss acquired the team from Jack Kent Cooke in 1979, shortly before he drafted Johnson with the #1 pick in the 1979 NBA draft. [203], In the wake of the Donald Sterling controversy, limited media reports indicated that Johnson had expressed an interest in purchasing the Los Angeles Clippers franchise. Similarly, Bird admitted that Johnson's daily box score was the first thing he checked in the morning. Cedric Ceballos, upset over a reduction in his playing time after Johnson's arrival, left the team for several days. Published March 15, 2021 Advertiser 50 Fun Facts About Magic Johnson - CBS Detroit - CBS News May 3, 2021 Old Navy teamed up with NBA Hall-of-Fame superstar, Olympian, entrepreneur and philanthropistMagic Johnsonto share the success stories of three inspiring graduates from the This Way ONward (TWO) program through a video miniseries launched today. [13][169] The couple adopted a daughter, Elisa, in 1995. He won 3 MVP Awards, appeared in 9 NBA Finals, was All-Star 12 times, and led the Lakers to the championship four times during the 1980s. [3][55][56] He also became one of four players to win NCAA and NBA championships in consecutive years. [36] Johnson, who finished his high school career with two All-State selections, was considered at the time to be the best high school player ever to come out of Michigan[34] and was also named to the 1977 McDonald's All-American team. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. [23], Johnson was first dubbed "Magic" as a 15-year-old sophomore playing for Everett High School, when he recorded a triple-double of 36points, 18rebounds, and 16assists. [21] Johnson, who had six siblings and three half-siblings by his father's previous marriage,[22][23][a] was influenced by his parents' strong work ethic. The franchise reached an agreement with free agent LeBron James on a four-year contract in 2018, but efforts to trade for Anthony Davis during the 201819 season proved unsuccessful. A Defining Lunch. [16] He stated that his wife Cookie and their unborn child did not have HIV, and that he would dedicate his life to "battle this deadly disease". "We had. The Pixel 6 offers the capability to eliminate photobomb fans quickly with the touch of a finger -- even Magic Johnson thinks it's absolute magic. Magic Johnson Commercial 1980 1 - YouTube $620 MILLION From his salary as a basketball player to endorsements and on-camera opportunities to his many, many businesses and investments, Johnson has. [177], In 1997, his production company Magic Johnson Entertainment signed a deal with Fox. There they faced the Chicago Bulls, led by shooting guard Michael Jordan, a five-time scoring champion regarded as the finest player of his era. From his humble beginnings to his league debut as the Los. [120] The 1992 event, which was the first one held after Johnson's appearance in the 1992 Olympics, raised over $1.3 million for UNCF. Ten of the 12 players on the team were named on the NBA's list of, Principal owners of the Los Angeles Dodgers franchise, Brooklyn Atlantics/Grays/Bridegrooms/Grooms/, Michigan State Spartans men's basketball 197879 NCAA champions, 1992 Tournament of the Americas Gold medal, 1992 United States men's Olympic basketball team, Naismith Memorial Basketball Hall of Fame, List of career achievements by Magic Johnson, List of athletes who came out of retirement, List of National Basketball Association career assists leaders, List of National Basketball Association career steals leaders, List of National Basketball Association career turnovers leaders, List of National Basketball Association career free throw scoring leaders, List of National Basketball Association career playoff scoring leaders, List of National Basketball Association career playoff rebounding leaders, List of National Basketball Association career playoff assists leaders, List of National Basketball Association career playoff steals leaders, List of National Basketball Association career playoff turnovers leaders, List of National Basketball Association career playoff free throw scoring leaders, List of National Basketball Association players with most assists in a game, List of National Basketball Association players with most steals in a game, "Magic weekend is on tap as Johnson set for NBA encore", "202122 Big Ten Men's Basketball Media Guide", "Daily Dime: Special Edition The 10 Greatest Point Guards Ever", "NBA All-Time Player Rankings: Top 10 Point Guards", "NBA 75: Top 75 NBA players of all time, from MJ and LeBron to Lenny Wilkens", "NBA 75: At No. Johnson was apprehensive at first because he and Bird never had a serious conversation at that point, and while he agreed to do the commercial, the two superstars didn't talk to each other during the actual shoot (via NPR ). [76][77] During the Finals, Johnson averaged 18.0points on .560shooting, 13.6assists, and 7.7rebounds per game. Following release of their self-titled, debut album in 1968, CCR would go on to sell more than 50 million albums worldwide. Although Johnson denied responsibility for Westhead's firing,[66] he was booed across the league, even by Laker fans. [202] In February 2017, Johnson returned to the Lakers as an advisor to Jeanie Buss. [51], The Lakers compiled a 6022record in the regular season and reached the 1980 NBA Finals,[52] in which they faced the Philadelphia 76ers, who were led by forward Julius Erving. [98], Playing without Abdul-Jabbar for the first time, Johnson won his third MVP award[99] after a strong 198990 NBA season in which he averaged 22.3points, 11.5assists, and 6.6rebounds per game. . [92] Johnson later accused Isiah Thomas of spreading the rumors, a claim Thomas denied. Magic Johnson Joined by Son EJ for Premiere of New Apple - Peoplemag [150] The following year, HBO developed a documentary about their rivalry titled Magic & Bird: A Courtship of Rivals, which was directed by Ezra Edelman. [103][104] Although the series was portrayed as a matchup between Johnson and Jordan,[105] Bulls forward Scottie Pippen defended effectively against Johnson. [77][109], Johnson's HIV announcement became a major news story in the United States,[108] and in 2004 was named as ESPN's seventh-most memorable moment of the previous 25 years. [44] Jud Heathcote stepped down as coach of the Spartans after the 199495 season, and on June 8, 1995, Johnson returned to the Breslin Center to play in the Jud Heathcote All-Star Tribute Game. [151], In 905NBA games, Johnson tallied 17,707points, 6,559rebounds, and 10,141assists, translating to career averages of 19.5points, 7.2rebounds, and 11.2assists per game, the highest assists per game average in NBA history. 8. [158] ESPN's SportsCentury ranked Johnson No. The rising reality star is the son of NBA legend Earvin "Magic" Johnson and his wife, Earlitha "Cookie" Johnson. [115] After qualifying for the Olympics with a gold medal at the 1992 Tournament of the Americas,[116] the Dream Team dominated in Olympic competition, winning the gold medal with an 80 record, beating their opponents by an average of 43.8 points per game. [163], On February 21, 2017, Johnson replaced Jim Buss as the president of basketball operations for the Los Angeles Lakers. "In the. With help from the HBO . EXCLUSIVE: Magic Johnson Partners With CBD and Hemp Brand - Yahoo! 17 in their "50 Greatest Athletes of the 20th Century"[159] In 2006, ESPN.com rated Johnson the greatest point guard of all time, stating, "It could be argued that he's the one player in NBA history who was better than Michael Jordan. [7][8] He also holds the record for most career assists in the playoffs. [125][176] After Johnson ended his coaching stint, Buss sold him a 4% stake in the Lakers for $10 million, and Johnson served as a team executive. What Fans Might Not Know About Magic Johnson - Grunge.com The Lakers finished the season on a ten-game losing streak, and Johnson's final record as a head coach was 511. And you can now add to that list one Earvin "Magic" Johnson. Johnson's mother, originally from North Carolina,[29] had also played basketball as a child, and she grew up watching her brothers play the game.[26]. [28] After the game, Fred Stabley Jr., a sports writer for the Lansing State Journal, gave him the moniker[32] despite the belief of Johnson's mother, a devout Christian, that the name was sacrilegious. Magic Johnson Jr. | Speaker Agency, Speaking Fee, Videos The game was played at a gym inside Fort McNair, and reporters covering the president were not allowed to enter. [16] Many articles praised Johnson as a hero, and the then-U.S. President George H. W. Bush said, "For me, Magic is a hero, a hero for anyone who loves sports. [28] In 1985, Johnson created "A Midsummer Night's Magic", a yearly charity event which included a celebrity basketball game and a black tie dinner. [121][122], Johnson returned to the NBA as coach of the Lakers near the end of the 199394 NBA season, replacing Randy Pfund, and Bill Bertka, who served as an interim coach for two games. The series started poorly for the Lakers when they allowed an NBA Finals record 148points to the Celtics in a 34-point loss in Game 1. Johnson averaged 8.0 points per game during the Olympics, and his 5.5 assists per game was second on the team. Michael B. Jordan, LeBron James, Kevin Durant, Fanatics.com TV Spot, 'All-In Challenge' Featuring Kevin Hart, Leonardo DiCaprio, Ellen DeGeneres, Samsung Galaxy Note II TV Spot, 'Big Day' Featuring LeBron James, NBA TV Spot, 'This Is Why We Play: Anthem', AT&T Wireless TV Spot, 'The Codes We Live By' Feat. Magic Johnson joined Shaquille O'Neal and celebrity coach Spike Lee to lead the blue team to a 147132 victory over the white team, which was coached by Arsenio Hall. The rivalry with Larry Bird, another NBA superstar, began in college. Capital One TV Spot, 'It's Like Magic' Featuring Charles Barkley [181][182] Johnson also co-promoted Janet Jackson's Velvet Rope Tour through his company Magicworks. [96], In the 198889 NBA season, Johnson's 22.5points, 12.8assists, and 7.9rebounds per game[44] earned him his second MVP award,[97] and the Lakers reached the 1989 NBA Finals, in which they again faced the Pistons. Magic Johnson TV Commercials We don't make the ads - We measure them Sign up to track 37 nationally aired TV ad campaigns for Magic Johnson. [3][4][5][6] Johnson played 13 seasons in the National Basketball Association (NBA). "[119] Johnson said that despite the physical, highly competitive practices and scrimmages leading up to the 1992 Olympics, some of those same teammates still expressed concerns about his return to the NBA. The clip starts off with Lakers owner, Jerry Buss, played by John C. Reilly, waking up one morning and . Anna Faris, Gatorade TV Spot, 'Make Your Rival Your Fuel' Featuring J.J. Watt, Honda CR-V Super Bowl 2017 TV Spot, 'Yearbooks' Ft. Steve Carell, Tina Fey [T1], Google Pixel 6 TV Spot, 'Anthem: NBA' Ft. Giannis Antetokounmpo, Magic Johnson, NBA League Pass TV Spot, 'Classic Games: Free Preview', NBA TV Spot, 'Welcome to NBA Lane' Feat. [175], Johnson had an extremely close relationship with Lakers owner Jerry Buss, whom he saw as a mentor and a father figure. (LAFC) of Major League Soccer (MLS) in 2017. [183] He has also worked as a motivational speaker,[15] and was an NBA commentator for Turner Network Television for seven years,[184] before becoming a studio analyst for ESPN's NBA Countdown in 2008. [16] Named by Ebony magazine as one of America's most influential black businessmen in 2009,[17] Johnson has numerous business interests, and was a part-owner of the Lakers for several years, as well as being the team's president of basketball operations from 2017 to 2019. [147], In 2009, Johnson and Bird collaborated with journalist Jackie MacMullan on a non-fiction book titled When the Game Was Ours. It got me out of my own little world and taught me how to understand white people, how to communicate and deal with them. [200] Johnson sold his ownership stake in the Lakers in October 2010 to Patrick Soon-Shiong, a Los Angeles surgeon and professor at UCLA,[201] but continued as an unpaid vice president for the team. [44] In the 1988 playoffs, the Lakers swept the San Antonio Spurs in 3 games, then survived two 43series against the Utah Jazz and the Dallas Mavericks to reach the Finals and face Thomas and the Detroit Pistons,[90] who with players such as Bill Laimbeer, John Salley, Vinnie Johnson and Dennis Rodman were known as the "Bad Boys" for their physical style of play. [191], Johnson began thinking of life after basketball while still playing with the Lakers. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award. [33] In an August 2011 interview, Johnson said that in retrospect he wished that he had never retired after being diagnosed with HIV, saying, "If I knew what I know now, I wouldn't have retired. [101] Under Dunleavy, the offense used more half-court sets, and the team had a renewed emphasis on defense. With so many ways to love the NBA, Google says the Pixel 6 is built for all fans. [179] In 1998, Johnson hosted a late night talk show on the Fox network called The Magic Hour, but the show was canceled after two months because of low ratings. After showing Schultz the tremendous buying power of minorities, Johnson was able to purchase 125 Starbucks stores, which reported higher than average per capita sales. [192] The experience taught him to listen to his customers and find out what products they wanted. In December 2018, Magic Johnson's daughter, Elisa Johnson, and nine of her friends had a terrifying encounter when two armed men broke into a Californian Airbnb house they were staying in. Buss took a special interest in Johnson, introducing him to important Los Angeles business contacts and showing him how the Lakers organization was run, before eventually selling Johnson a stake in the team in 1994. [9] Johnson was a member of the 1992 United States men's Olympic basketball team ("The Dream Team"), which won the Olympic gold medal in Barcelona. [113], Several journalists hypothesized that the JohnsonBird rivalry was so appealing because it represented many other contrasts, such as the clash between the Lakers and Celtics, between Hollywood flashiness ("Showtime") and Boston/Indiana blue collar grit ("Celtic Pride"), and between blacks and whites. Magic Johnson: AIDS is still prevalent video 1991: Magic Johnson's HIV announcement On a recent March night in Los Angeles, Johnson again hugged Hydeia, his 6-foot-9 frame dwarfing her. Magic Johnson Investments He has had partnerships previously with Starbucks, 24-Hour Fitness, T.G.I Fridays, and AMC Theatres. [43] After two years in college, during which he averaged 17.1points, 7.6rebounds, and 7.9assists per game, Johnson entered the 1979 NBA draft. In what was the most-watched college basketball game ever,[42] Michigan State defeated Indiana State 7564, and Johnson was voted Most Outstanding Player of the Final Four. EJ was born June 4, 1992, during a turbulent time in Magic's life. Other Facts: 9. Magic Johnson was also having success in college at Michigan State.In his senior year, Magic led his school to a 26-6 record that was good enough . [211] Johnson and Guber sold their stake in the Dragons in 2014. He missed 45games,[44] and said that his rehabilitation was the "most down" he had ever felt. [28] In the last championship series of his career, Johnson averaged 18.6points on .431shooting, 12.4assists, and 8.0rebounds per game. He insisted that his health was not an issue, while downplaying questions about returning as a player, saying, "I'm retired. [44] The Lakers again reached the Finals, and for a third time faced the Sixers, who featured center Moses Malone as well as Erving. [33] He was selected to the 197879 All-American team for his performance that season. Speaking to media just hours after Buss had died, Johnson was emotional, saying, "Without Dr. Jerry Buss, there is no Magic. Larry Bird, Magic Johnson became friends in 1987 during a commercial [164] Under Johnson, the Lakers sought to acquire multiple star players and cleared existing players, including future All-Star D'Angelo Russell, off of their roster in an attempt to free up room under the league's salary cap. In 2006, he publicly endorsed Phil Angelides for Governor of California,[219] in 2007 he supported Hillary Clinton in her presidential campaign,[220] and in 2010 he endorsed Barbara Boxer in her race for re-election to the U.S. Los Angeles Lakers legend Magic Johnson has become a living testament to advances in medicine that have turned human immunodeficiency virus (HIV) from a . Our company We Build Businesses [75] Friends Isiah Thomas and Mark Aguirre consoled him that night, talking until the morning in his Boston hotel room amidst fan celebrations on the street. [37], Although Johnson was recruited by several top-ranked colleges such as Indiana and UCLA, he decided to play close to home. In an appearance Wednesday on The View, former Los Angeles Laker Earvin "Magic" Johnson said Dr. Anthony Fauci was one of the doctors who helped him understand and treat HIV after his 1991. [78] Johnson later described the series as "the one championship we should have had but didn't get". Here's a look at the life of entrepreneur, philanthropist and NBA Hall of Fame point guard Magic Johnson. Famous Converse commercial that made Larry Bird and Magic Johnson Magic Johnson, Paul George Song by Dreamville, Old Navy This Way Onward TV Spot, 'Introduction' Featuring Magic Johnson, Centers for Disease Control and Prevention TV Spot, 'COVID-19: NBA: Together', Google Pixel 6 TV Spot, 'Anthem: NBA Playoffs' Ft. Giannis Antetokounmpo, Magic Johnson, Capital One TV Spot, 'Final Four' Feat. Capital One TV Spot, 'Final Four' Feat. Charles Barkley, Samuel L Magic Johnson Commercial 1980 1 - YouTube Magic Johnson Commercial 1980 1 101,222 views May 22, 2016 This is an old commercial I shot with Magic Johnson for Quality Dairy back in 1980. so. In the final minute of the game, Johnson had the ball stolen by Celtics center Robert Parish, and then missed two free throws that could have won the game. Johnson sold his remaining interest in the stores back to the company in 2010, ending a successful twelve-year partnership. After making a bunny appear out of Samuel L. Jackson's cap, he begins sawing Jim Nantz in half for his final signoff, as Barkley, Jackson and Spike Lee look on in laughter. [25] Upon learning of Chastine's death, Magic ran from his home, crying uncontrollably. [58] Johnson returned before the start of the 1981 playoffs, but the Lakers' then-assistant and future head coach Pat Riley later said Johnson's much-anticipated return made the Lakers a "divided team". Johnson was awarded his third Finals MVP title after averaging 26.2points on .541shooting, 13.0assists, 8.0rebounds, and 2.33steals per game. Starbucks Acquires Remaining Interest in Magic Johnson Enterprises The Celtics won Game 4 in overtime, and the teams split the next two games. [143], Johnson and Bird were first linked as rivals after Johnson's Michigan State squad defeated Bird's Indiana State team in the 1979 NCAA finals. Magic Johnson's 3 Kids: Everything to Know - people.com [133] Nick Van Exel received a seven-game suspension for bumping referee Ron Garretson during a game on April 9. By using iSpot.tv, you accept our, Visit California TV Spot, 'Living the Dream' Feat. Magic Johnson: My Life. [33] Johnson dedicated the championship victory to his best friend Reggie Chastine, who was killed in a car accident the previous summer. Magic Johnson Music signed R&B artist Avant as its first act. [206], In January 2012, Johnson joined with Guggenheim Partners and Stan Kasten in a bid for ownership of the Los Angeles Dodgers baseball team. Playing with the Canberra Cannons of Australia's National Basketball League instead of his usual group of players, Johnson's team defeated the Spartans 10485, as he scored 12 points, with 10 assists and 10 rebounds. "We think there is a lot of fun to be had with the Barkleylounger," he says. [80] However, Abdul-Jabbar, who was now 38years old, scored 30points and grabbed 17rebounds in Game 2, and his 36points in a Game 5 win were instrumental in establishing a 32 lead for Los Angeles. [28] His career 138triple-double games places him third all-time behind Oscar Robertson and Russell Westbrook. The majority of NBA fans consider Jordan to be the best ever, with Magic being the best point guard ever. Magic Johnson Discusses his Apple TV+ Docuseries 'They Call - Variety Johnson said that what was "most amazing" about joining the Lakers was the chance to play alongside Kareem Abdul-Jabbar,[46] the team's 7ft 2in (2.18m) center who became the leading scorer in NBA history. After practicing and playing in several pre-season games, he retired again before the start of the regular season, citing controversy over his return sparked by opposition from several active players. They Call Me Magic - Apple TV+ Press [48] Johnson became the only rookie to win the NBA Finals MVP award,[48] and his clutch performance is still regarded as one of the finest in NBA history. Magic Johnson, who has spearheaded developments in underserved urban communities in the decades since his ending his legendary NBA career, is pushing for more investments from commercial real estate into initiatives that benefit minority areas. He led the league in regular season assists four times, and is the NBA's all-time leader in average assists per game in both the regular season (11.19 assists per game) and the playoffs (12.35 assists per game). There were incidents of racism, with rocks being thrown at buses carrying black students and white parents refusing to send their children to school. He ultimately decided to attend Michigan State when coach Jud Heathcote told him he could play the point guard position. Larry was kicked off the basketball team after a confrontation during practice, prompting him to beg his brother not to play. Learn more at www.magicjohnsonenterprises.com. [25], Johnson came to love basketball as a young man. In Episode 7 of "Binge Sesh," hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight's pursuit of Magic Johnson in "Winning Time.". Although Andre was raised by his mother, he visited Johnson each summer, and later worked for Magic Johnson Enterprises as a marketing director. [195] Another major project is with insurance services company Aon Corp.[196] In 20052007, Johnson was part of a syndicate that bought the Williamsburgh Savings Bank Tower, then the tallest building in Brooklyn, for $71 million and converted the 512-foot high landmark structure from an office building into luxury condominiums. Larry Bird - Wikipedia [75] In Game 3, Johnson responded with 21assists in a 137104 win, but he made several crucial errors late in the contest during Game 4. [229], HIV had been associated with intravenous drug users and homosexuals,[226] but Johnson's campaigns sought to show that the risk of infection was not limited to those groups. [177][178], Buss supported Johnson as he revealed his diagnosis of HIV in 1991, and he never hesitated to keep Johnson close to the organization, bringing him in as part-owner, and even as a coach. Visit California TV Spot, 'Living the Dream' Feat. [185], Johnson runs Magic Johnson Enterprises, a conglomerate company that has a net worth of $700million;[13] its subsidiaries include Magic Johnson Productions, a promotional company; Magic Johnson Theaters, a nationwide chain of movie theaters; and Magic Johnson Entertainment, a film studio. He is known to have owned 105 Starbucks outlets and a 4.5% stake in . He is often regarded as the greatest point guard of all-time. Then in 1985, Converse asked Johnson and Bird to tape a shoe commercial in French Lick, Ind., Bird's hometown. NBA Legend Magic Johnson Discusses Ecolab Science Certified Partnership with Forbes Johnson underscores how the Ecolab Science Certified program is helping businesses advance cleaner, safer practices and people reclaim their social lives September 29, 2021 Playing in front of a sold-out arena, Johnson had a triple-double and played the entire game, but his all-star team lost to the Spartans by two points. [111] Johnson led the West to a 153113win and was crowned All-Star MVP after recording 25points, 9assists, and 5rebounds. [224] He hosted a fundraiser for Hillary Clinton's presidential campaign on August 22, 2016. MAGIC JOHNSON COMMERCIAL POSTER The Magic Show LAKERS 22x24 Inch [17] Johnson's first foray into business, a high-end sporting goods store named Magic 32,[17] failed after only one year, costing him $200,000. 5, Magic Johnson combined dazzling playmaking with charisma to lead the Showtime Lakers to five titles", "Magic Johnson vs. Stephen Curry: Does Warriors star have stats case to surpass Lakers legend as GOAT point guard? He had become more powerful and stronger than in his earlier years, but was also slower and less nimble. Johnson has become a leading voice on how to invest in urban communities, creating redevelopment opportunities in underserved areas, most notably through his movie theaters and his partnership with Starbucks. Magic Johnson: My Life by Earvin "Magic" Johnson | Goodreads Real-Time Video Ad Creative Assessment While Charles Barkley, Samuel L. Jackson and Magic Johnson ready themselves for the Final Four of March Madness, Barkley shares that he got four percent cash back on his tickets via the Capital One Savor card. After leaving the NBA in 1991, Johnson formed the Magic Johnson All-Stars, a barnstorming team that traveled around the world playing exhibition games.[10]. Johnson's autobiography is Johnson, Earvin (1992). [180] Shortly after the cancellation of his talk show, Magic Johnson started a record label. Magic Johnson and Larry Bird Truly Despised Each Other and It All [125][127] Johnson, who still had a guaranteed player contract that would pay him $14.6 million during the 199495 NBA season, signed a separate contract to coach the team that had no compensation. While Johnson is considered the leader of the ownership group, the controlling owner is Mark Walter, chief executive officer for Guggenheim Partners. [174], In 2010, Johnson and current and former NBA players such as LeBron James, Dwyane Wade, and Bill Russell, as well as Maya Moore from the WNBA, played a basketball game with President Barack Obama as an exhibition for a group of military troops who had been injured in action. [87][88], Before the 198788 NBA season, Lakers coach Pat Riley publicly promised that they would defend the NBA title, even though no team had won consecutive titles since the Celtics did so in the 1969 NBA Finals. As. When Magic Johnson heard of the proposal he told Converse ' You're crazy, I'm not shooting no commercial with Larry .' Eventually, Magic was persuaded and expected to shoot the commercial in LA.
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